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Hey there! 

I’m a Product Designer with 13 years of experience spanning branding, digital marketing, and product design. My journey started in marketing agencies, where I spent 8 years shaping brand identities and digital campaigns, before transitioning into product design for fintech and iGaming.
 

I specialise in crafting intuitive, visually striking experiences while aligning design with business goals. Whether it’s leading design strategy, mentoring teams, or solving complex UX challenges, I thrive in fast-paced, collaborative environments.
 

As a passionate gamer, I bring a player-first mindset to my work, ensuring every product is engaging, scalable, and built for lasting user retention. When I’m not designing, you’ll probably find me deep into a Call of Duty match, strategising in Clash Royale, or exploring open worlds like Red Dead Redemption.

profile

Experience

Lead UI/UX Designer

Feb 2020 - Feb 2022

Senior Designer

Jun 2015 - Jan 2020

Coca-Cola

Graphic Designer

Jun 2013 - Jul 2014

Graphic Designer

Jun 2013 - Jul 2015

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Product Designer

Mar 2022 - Present

Education

B.A. Hons in Graphic Design

MCAST

Oct 2010 - Jul 2015

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